Brent Burden

Senior VP of Sales Oral Essentials Inc

Brent Burden is currently the Senior Vice President of Sales with Oral Essentials Inc, the leading innovator in the oral care space, based out of Beverly Hills, California. Their CPG brand Lumineux is the highest growth brand in oral care the past 2 years, gaining significant market share in a competitive category. Brent has crafted their omni channel sales strategy since company inception in 2016 with +$400m in historic sales with their ‘Healthier Way to Whiten’ product line. As a founding member of the executive team working alongside the company founder, a world renown cosmetic dentist and successful serial entrepreneur, Brent set out to build the foundation for sustained sales growth that positioned the brand to leverage the early category leading DTC performance to capture significant market share at trade. Building the sales team, distribution network and trade partnerships with a tiered approach allowed their team to focus on strategies that drove revenue while limiting risk. A strong believer in building a performance-based team, Brent feels honored to work alongside a dedicated group of professionals who believe in their founder’s vision of ‘moving the category toward non-toxic products’ for the benefit of customers whole body health. Prior to his work with Oral Essentials Inc., Brent spent 2 years in the role of Brand Ambassador for Vitamix Corp with responsibilities around the Costco program. Working with the Vitamix sales team to increase customer conversion and aligning with the Costco buying team around new opportunities to promote the product line was a tremendous opportunity to flow into the brand side of the retail game. Prior to his work with Vitamix, Brent spent 21 years with Costco Wholesale in a variety of roles between buying and operations. Joining a company in its first decade of operations that was carving out significant market share provided growth opportunities that created the foundation of business operational knowledge that Brent draws upon each day in his professional roles. The opportunity to perform in positions as diverse as category management to club operational management where they were encouraged to think outside the box for operational benefit, allowed him to form a creative mindset around business that solidified his belief that any obstacle is simply an opportunity to improve the end product. To be a part of significant growth and evolutions that positioned Costco as one of the leading retailers globally was a unique opportunity and tremendous learning experience. Brent's belief in team strategies winning the day was a foundation set during his time at Costco, learning from some of the industry’s most forward-thinking executives that shared a common vision of redefining the shopping experience for millions of consumers globally. Brent enjoys the outdoors, bicycling, traveling, music, sports and dogs of all shapes and sizes. His favorite weekends are ones spent outside, bicycling on the Pinellas Trail and time at the beach. He currently resides in Clearwater, Florida with his beautiful wife and 3 awesome dogs.

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