Opiniion Expands AI Tools for Apartment Resident Feedback

Lehi, Utah (November 9, 2026)

Lehi-based Opiniion is expanding from resident feedback and reputation management into AI-assisted analysis for apartment operators. CEO Devin Shurtleff says the company serves about 9,000 properties encompassing 2.5 million rental units. Its Ari product lets managers ask questions of resident data, while adaptive feedback agents remain under development. The 2025 acquisition of Rentgrata extended engagement to prospective renters, with remaining customer transitions expected by the end of 2026. Speaking at the company’s new Lehi headquarters, Shurtleff emphasized using residents’ accounts of service to supplement property-management records, rather than treating a closed maintenance ticket as proof of a satisfactory experience.

Reporting: Mark Tullis, TechBuzz News; Isabella Pedroza, intern with Nucleus Institute and TechBuzz News.

Photo: Isabella Pedroza, Nucleus Institute and TechBuzz. Mark Tullis interviews Opiniion CEO Devin Shurtleff at the company’s new Lehi headquarters after the ribbon-cutting.