| COMPLETExRM |
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Added 4/23/2008 |
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Founder(s):Michael Morgan, Keith Norris |
Founded: 2006 |
| Industry: Web-Based Software |
City: Salt Lake City |
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| Company Description: |
COMPLETExRM is the leading provider of Enterprise 2.0 CRM solutions for SMB built on its xRM™ Foundation. Utilizing a Java-based Service-Oriented Application, the xRM Foundation enables companies to customize their dynamic transactions to adjust to the new business needs of dynamic relationships. Using its xRM Foundation, COMPLETExRM creates private-label or OEM customer relationship management (CRM) offerings. For more information, please visit www.completexrm.com. |
| Background: |
COMPLETExRM, Inc. was founded in 2006 by Mike Morgan and Keith Norris. The founders came from a real estate background, having a keen understanding of the need for detailed business processes for managing complex customer transactions in their vertical.
With this knowledge, they set out to find a solution that focused on automating and managing these relationships. At the time, many basic contact management software and CRM offerings could not do what they required. If they found a workable solution among the current offerings, it would cost millions of dollars to implement.
The founders believed the market needed a solution that could manage the dynamic nature of transactions and their associated business processes. Basically, they wanted a product that could manage the relationship within and around dynamic processes—regardless of data, device, customer or partnership.
Recognizing that an affordable solution did not exist in the marketplace, the founders decided to create a technology foundation that leverages basic relationship management services found in CRM services, while it also allows businesses to customize and extend the product to solve their unique, real business problems. |
| Traction: |
In a move that has validated xRM’s capabilities, FranklinCovey partnered with COMPLETExRM to create PlanPlus™ Online (www.planplusonline.com), a Web-based, SaaS application that allows worldwide customers to apply FranklinCovey planning methodology via the Internet.
Customers of PlanPlus™ Online are in more than 30 countries. |
SaaS CRM is the hot trend:
In fact, William Band of Forrester Research in his recent report, “Trends 2007: Customer Relationship Management,” says: "With more frequent upgrades, lower risk, and lower upfront costs, customer demand for the SaaS deployment option shows no signs of slowing down." |
| Employees: |
25 |
| Awards/Competitions Won: |
None to date |
| Business Model: |
Selling customized, module-based CRM to small and medium businesses (SMB). Building a channel and identifying partners to deliver services on top of core foundation. |
| Revenue: |
N/A |
| Projected Revenue (2008): |
N/A |
| Major Customers: |
ECHO, LandVoice, England Logistics, Boy Scouts of America, WaldenPacific Property Trust and Powerteam International. |
| Recent Buzz: |
Silicon Slopes, CRM Marketplace, B to B Online, Phones Review UK, Into Mobile, Inc., TMC.net, KSL Radio, CRM Directory
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| Investment Needs: |
Current funding being covered. As company grows additional funding will be sought from strategic capital partners. |
| Who Has Invested & How Much? |
Donald L. Lucas, LongBow Holdings Company LLC, and the University Venture Fund. See COMPLETExRM Receives Strategic Funding |
| Address: |
COMPLETExRM
331 South Rio Grande., Suite #203
Salt Lake City, Utah 84101
www.completexrm.com
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