Research Report Identifies Omniture as a Leader in Automated Recommendations and an Optimal Solution for Online Retail, B2B Ecommerce, Publishing and Advertising

SAN JOSE, Calif., — April 29, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that the Patricia Seybold Group has named Omniture Recommendations as a leading solution in a recent research report on personalized recommendations.

“The key strengths of Omniture Recommendations are its integration with Omniture’s marketing suite…Omniture’s mature and scalable hosting environment, which manages trillions of transactions annually…and Omniture’s client care, which guides marketers in all levels of online marketing endeavors,” said Susan Aldrich, senior vice president and senior consultant for the Patricia Seybold Group and author of the research report. “If you are in retail or B2B ecommerce, publishing or advertising and looking for a recommendation solution, or a means to personalize your interactions, Omniture should be on your short list.”

The report highlights detailed advantages of Omniture Recommendations which include:

• Recommendation structure: flexible recommendation strategies based on visitor behavior, visitor profile and product relationships which can be delivered on-site or to ads, e-mails, kiosks and other off-site locations.
• Marketer control: ability to fine-tune recommendation strategies and algorithms, including templates and business rules; option to utilize 80 custom attributes defined by the client.
• Integration: automatic integration with the robust Omniture Online Marketing Suite of applications, creating a coherent platform for optimized online marketing tactics.
• Professional services: comprehensive range of consulting options for product-specific and industry-specific strategies and general online marketing optimization best practices.
• Operations: high availability and scalability supported by Omniture’s vast and established data center infrastructure.

“Because Omniture has been delivering SaaS (software-as-a-service) since 1998, and because SiteCatalyst has such high usage — up to one trillion transactions per quarter — Omniture can claim the most scalable and best tested hosting environment in the recommendations arena,” added Aldrich.

“Personalized and automated recommendations are quickly growing in strategic importance to online marketers as they strive to better meet the needs and expectations of their visitors across multiple digital channels,” said Brett Error, vice president and general manager, products and technology, Omniture Business Unit. “Some of our most progressive customers are fully leveraging the integration of their SiteCatalyst analytics data with Omniture Recommendations. This gives them the ability to display more sophisticated suggestions based on real-time site activity for increased relevance and engagement, which ultimately leads to higher conversion.”

Omniture Recommendations is part of the Omniture Online Marketing Suite and leverages data from Omniture SiteCatalyst for immediate, accurate and relevant recommendations. The product is also integrated with Omniture Test&Target, SiteSearch and Merchandising for added cross-application functionality. Through Omniture Genesis, Omniture Recommendations integrates with third-party marketing applications such as e-mail and mobile.

Please visit the Omniture site to download a free copy of the report.