Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced the immediate availability of a new mobile video measurement capability within Omniture SiteCatalyst, which now allows customers to measure video hosted on mobile optimized Web sites and video embedded in mobile iPhone applications.

SiteCatalyst customers can add mobile channel reporting into their current video measurement strategies, allowing them to gather insight about the following:

* The impact of the mobile channel on the overall video distribution and monetization strategy.
* The differences in video campaign effectiveness on mobile Web sites and in iPhone applications.
* How user interaction with video drives customer conversion on mobile sites and in iPhone applications.

“As consumers continue to respond well to online video, more and more companies want to understand how best to leverage video to create a more engaging mobile application or mobile Web site,” said Matt Langie, director of product marketing, Omniture Business Unit. “This newmobile video measurement capability within SiteCatalyst gives marketers the insight they need to know which mobile video strategies are working and which need to be optimized to create better experiences for their consumers and to increase their appeal to advertisers with a measurable, optimizedmobile video channel.”