New Video Portal from Halfpipe Media Delivers Higher Quality Video at Much Lower Bandwidth with CodecSys™

Mobile World Congress 2010

BARCELONA, Spain--(BUSINESS WIRE)--While attending the Mobile World Congress 2010 in Barcelona, Spain, today, Broadcast International, Inc. (OTCBB: BCST) (“BI”) (www.brin.com) and Halfpipe Media AB of Stockholm, Sweden, jointly announced that Halfpipe Media has selected CodecSys™ as its video encoding and optimization solution to power the Halfpipe Media services portal. The companies entered into an agreement that calls for Halfpipe to license the CodecSys™ software framework from Broadcast International in a multiyear deal. Financial terms of the contract were not disclosed.

Halfpipe Media AB has developed a next-generation video portal built on advanced content aggregation services for the global mobile market. They provide a single point of Internet access for carriers and their users to access and stream video content. In order to enable carriers to deliver cinema-quality video to mobile devices across their bandwidth constrained networks, Halfpipe Media selected CodecSys from a number of competing offerings. Their selection was based on several key distinguishing factors, including the high quality of CodecSys’ encoded video output and the dramatic reduction of bandwidth needed to distribute their video files. Additionally, because CodecSys is a complete software solution that runs on standard hardware platforms, the overall cost of ownership is dramatically lower than other hardware-based encoding products on the market today.

“We are very pleased to license CodecSys from Broadcast International as it is the key component that will drive our ability to deliver video at very low bandwidth for the mobile phone market,” said Jan Johansson, Managing Director Halfpipe Media.

CodecSys is a software-based framework that provides high quality, low bandwidth video by optimizing video assets with a suite of intelligent video management services, which include encoding, decoding and transcoding features for live broadcasting or file-based applications.

“The combination of Halfpipe’s ability to aggregate video content from all over the world and our software’s ability to process it and optimize it will create tremendous value for Halfpipe’s customers and mobile operators in general. We are pleased to add Halfpipe Media to our expanding group of customers,” said Rod Tiede, CEO Broadcast International.