Mr. Vidal is Executive Vice President and Chief Customer Officer of UCN, Inc. Vidal most recently served as director of extreme customer service (XCS) at Panasonic, where he developed a corporate-wide initiative to address the challenge of differentiation in a commoditized market. Vidal's solution sets provide a systematic approach to developing brand differentiation and loyalty, quantifying the relationship between customer satisfaction and incremental revenue, and creating clear competitive advantage through the creation of a self-sustainable customer centric corporate culture. Vidal has lectured on the value and methodologies of customer centricity in business school environments including Wharton School of Management at University of Pennsylvania, Massachusetts Institute of Technology and Kean University. Additionally, Vidal developed and oversaw initiatives regarding managing paradigm shifts in the public educational system for the Urban Superintendent Organization of America.