In the role of Vice President of Sales, Punches creates strategic channel partnerships, defines vertical market opportunities, and manages the day to day sales activities that generate revenue for Sorenson Media. Prior to his current role as Vice President, Punches served as Director of Sales where he was part of the team responsible for the successful launch of Sorenson Media’s award-winning Squeeze 5. He has over 14 years of sales experience helping startup, technology-focused companies build new business with an emphasis on long-term growth opportunities.