Mr. Rosenvall sets StoresOnline's strategic technology direction, manages StoresOnline's engineering resources, and oversees the company's internal network. Prior to joining Netgateway, Mr. Rosenvall served as President of StoresOnline.com, which he founded in September of 1997. Netgateway acquired StoresOnline.com in November of 1998. At StoresOnline.com, he was responsible for the development of the award-winning StoresOnline eCommerce platform, which has hosted over 15,000 commerce-enabled websites over several years. This platform has won recognition among the fast growing market of small businesses and entrepreneurs on the Internet Under his guidance, the StoresOnline platform continues to evolve into a more user friendly and scalable application.

In addition to StoresOnline.com, Mr. Rosenvall founded Magellan Interactive in 1993, which specialized in developing multimedia electronic catalogs on CD-ROM. Magellan's client list included JC Penney, Levi Strauss, L.L. Bean, Lands' End, Spiegel, Major League Baseball, American Express, and Air France. Xentel Interactive eventually purchased Magellan in 1996, where David served as Vice President of New Media. Prior to starting Magellan Interactive, Mr. Rosenvall was a Lead Developer at The AND Group. There he specialized in developing data encryption technology, an important component of eCommerce transactions. The AND Group boasted an impressive client list, including AFGA and Adobe. The AND Group was eventually sold in 1993 to Rainbow Technologies, which is recognized the world over as the leader in encryption technology. Mr. Rosenvall holds a B.S. in Engineering from the University of Calgary and an MBA from Brigham Young University.