Mr. Farr has more than twelve years of experience in the 3D digital content industry, during much of the industry's growth and development phase. Mr. Farr is responsible for the business development, marketing, and corporate management of DAZ Productions. He is currently transitioning the company by leveraging DAZ Productions' existing award-winning software and industry-leading catalog of 3D models into a new market opportunity for the rapidly growing social networks and online virtual worlds market segment. He graduated from the University of Utah with a bachelors degree in Business Management. Mr. Farr is also the author of the recently released Christmas book, Mr. Finnegan's Giving Chest, produced by DAZ Productions (and published by Shadow Mountain). In its first season, the book sold nearly 60,000 copies and is projected to sell more than 150,000 in its second season.