Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™.
Omniture
550 East Timpanogos Circle
Orem
UT
84097
801-722-7000
801-722-7001
Deal Flow
Fundings
| Closing Date | Round | Amount |
|---|---|---|
| 07/01/2005 | Series C | $40,000,000 |
| 04/01/2004 | Series B | $14,500,000 |
| 12/01/2002 | Series A | $400,000 |
| 03/31/2000 | Series A | $6,000,000 |
| 12/31/1999 | Series A | $2,300,000 |
Press
- Omniture Releases SearchCenter Plus; Unifies Social Media Analytics and Ad Targeting
- Omniture Survey Reveals Significant Opportunity to Measure Marketing ROI and Increase Effectiveness Through Emerging Channels
- Patricia Seybold Group Gives Omniture Recommendations High Marks
- Omniture Announces Mobile Video Measurement Capability
Company Snapshot
Yes
Software | SAAS
1996
Acquired
Public
$295,610,000
$57,887,283
612
1,234
2006 Inc 500 - #67
2007 ClickZ Interactive Marketing Exellence Award
2007 Fast Company Fast 50 Award
Omniture, formerly known as SuperStats.com, Inc., was founded in 1996. Changed its nameto MyComputer.com, Inc. in 1999 and Omniture, Inc. in 2002. It went Public in 2006. Acquired by Adobe in 2009 and remains a separate BU with operations in Utah.
Key People
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John F. Mellor
Executive VP Business Development and Corporate Strateghy
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Michael Herring
CFO
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Christopher C. Harrington
President, Worldwide Sales and Client Services
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Bret Error
CTO and EVP, Products
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Neil Weston
General Manager, EMEA, and SVP
