CentralPoint Systems’ founders, Deb Elstad and Karen Smith, are experienced and savvy marketing people that saw a clear need in the marketplace for easy-to-use Web marketing tools. While working at small or large companies, they always seemed to be confronted with the challenging task of trying to update the Web site in a timely manner. What seemed like it should be a reasonable request, always ended with delays and headaches, never resulting in an up-to-date and functionally rich Web site. As marketing people, CentralPoint's founders wanted to have control to update, maintain, and modify content whenever it was necessary as the product or promotions changed.